It doesn't take a genius to create a video. In fact, anyone with a smartphone can create a pretty good one. BUT to create a great explainer video takes a seasoned professional. The video market is well and truly saturated, with 99% of businesses stating that they will continue to use video throughout 2017. The only way to stand out is to create a video that blows all the rest out of the water.
After making thousands of explainer videos, we've discovered that there are a couple of things that all the best explainer videos have in common. In this article, we're going to talk about what these key things are and how you can use them to make your video great.