Growing your business online is a great way to increase your company's availability and reach sales. So how do you go about pushing a business online? If you’re not used to the online marketing world, or you’re simply looking for more inspiration to help grow your business online, then here are my top 10 tips to help you out!
Growing your business
Getting yourself a website is the first step to growing your business online. There are various sites that you can use to find your unique domain name and once you’ve paid for hosting, you’re ready to focus on design.Now when I say design, I don’t just mean something that looks pretty. A great design includes great navigation, so when a person visits your website, they need to be able to find their way around without having to think too much. If visitors cannot find what they are looking for quickly, they will become frustrated and give up so make sure you have a talented web designer on hand to create your site.
Click here to find out how to drive more traffic to your website
2. Tackle SEO Head On
Make sure your business isn’t hidden amongst the search page graveyard. SEO is important. Get that right and you’re business will be seen and there are a few handy tips to help with this. When it comes to your website content the best thing you can do is make it interesting to read! Break up your text with bullet points and throw in some images for good measure. This makes it more readable and Google responds well to this too!
In terms of what keywords to use, check out Google's Keyword Tool on Adwords. This useful tool allows you to find certain terms that your customers are using when they perform a Google search, you can then place these terms into your copy to improve its SEO. It’s important not to over-do it though, as Google has started to crack down on overstuffing keywords.
My best advice would be to try not to think too much about putting them in when you write your content so that it flows. Once you have written your copy, you should be able to slip your keywords in naturally. Plus, the suggested keywords will be relevant to what you are writing about so it shouldn’t be too much of a task! If you are still unsure, hire a professional copywriter.
3. Master Social Media
Learning how to effectively use your social media is important to growing your business online. It’s not just Facebook or Twitter you should be using either, the more social media sites you have, the more people you connect with so get signing up to Linkedin, Google+, Pinterest, Instagram, You Tube, MySpace (yes it’s made a comeback), Tumblr, Vimeo…need I go on?
Social Media is a great platform for you to build up your brand and show people the softer side of your business. Make sure you don’t dive into social media with the same mind set. Remember that each site is different and requires a different approach. Facebook and Twitter are great for posting blogs, engaging content and giveaways, where-as Linkedin is great for networking and building up potential partnerships.
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4. Make the most of Email Marketing
Email marketing is one of the most cost effective tools that your company should utilise. Make sure you put plenty of sign up tabs on your website and give visitors plenty of reasons to give out their email address. Just some of the great incentives that you could offer your customers to help strengthen relationships and build customer confidence include:
- Exclusive offers to your product
- Interesting and helpful content, e.g - ebooks
- Event invites
Click here to find out how to maximise sales with email marketing
5. Create an Awesome Video Explainer
Having a video explain what you do is fast becoming the number one way to promote your business. People are much more likely to watch a 60 second video about what your company does,than they are to read the ‘About Us’ page. And luckily for you we offer a great service for you to tell the world your story. Here at Wyzowl we create amazing explainer videos so you can showthe world what you do in just 60 seconds!
Just check out some of our incredible examples here!
6. Engage with your Blog
Blogging is a great way to show off your personality and give your visitors some useful content to read, but it also helps with SEO too. The more posts you put out, the more content you haveon the web and the more likely you are to receive traffic fromyour targetedaudience. Plus, the more traffic you get, the more Google will see you as a respected website, so blogging is definitely a great way to help achieve this!
Think about your target audience and then post accordingly. Say for example you own a pet store, you could post your top tips on how to care for animals, research the news and find the hottest topics on animals, and you could put up weekly posts with new animal additions that you have in your store, to keep people truly engaged and keep them coming back for more.
Click here to find out how to get more leads online
Creating banner adverts and putting them on other sites relevant to your product will help keep your name in the forefront of potential visitors minds. You could even try ‘remarketing’ which is essentially the process of tagging a visitor who has landed on your site and then following them around the web. So when they visit a different website, your advertisement will pop up on the page that they are viewing, so they will be reminded of you wherever they go!
Sending out a press release is a great way to spread the word about your company. When writing your press release, try and think of a newsworthy angle. This can be difficult as often many companies tend to use a press release to sell themselves, but a journalist doesn’t care about promoting you. A journalist cares about an interesting newsworthy piece.
Think about holding a workshop, enter your company for an award, take part in charity events, organise an unusual competition, tell the press if you are hiring more people – particularly in today’s business climate, hiring more people will attract the attention of the press because it shows your business is doing well in such difficult times and many people are more than ever, on the lookout for a job!
Known as the best way to build your business, word of mouth never fails. Consumers are much likely to buy from a company that has great reviews from fellow consumers, so be sure to ask your current customers to give you feedback that can be used as a review on your website.
You can even offer discounts if they get X amount of people to sign up to your product or simply get them to ‘Like’ on you Facebook and ‘follow’ you on Twitter. If you always provide exceptional customer service, even after the sale, then you will have gained a customer for life and it will help you gain even more.
10. Test, Test then Test Some More…
Don’t just create a website and expect it to work. Be sure to test your site every couple of weeks to see if your site is working how you’d hoped. By testing your site using analytics you will be able to monitor loads of different useful things including
- How visitors came onto your site ie: via email, blog post or banner ads, so you can see what works best for you
- How long your customers are staying on each page
- Why they are leaving
- Pin point the exact place it is that they click on the page
- What they are looking for
- What keywords they used to come onto your site
So there you have it, my 10 top tips on how to grow your business online. Be sure to let me know how you get on when applying them to your business and if you can think of anymore id love to hear them!