Wyzowl Video Marketing Blog

30 Fast Facts about Video

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Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss! Whatever the reason, thanks for stopping by.

Here are 30 fast facts about video…Enjoy!

Fact 1

Businesses using video grow company revenue 49% faster, year-over-year, than organisations without.

Fact 2

79% of consumers would rather watch a video to learn about a product, than read text on a page.

Fact 3

YouTube is the SECOND most popular search engine, in the world. (In case you weren’t sure, number 1 is Google)

Fact 4

Forrester Research found that video increases the chance of a front-page Google result by 53 times! And considering only 10% of users look past the first page of search results, the first page is where you need to be!

Fact 5

Our Rise in Video infographic shows that videos are 4x more engaging than static content.

Fact 6

20 MILLION videos are uploaded to Facebook each month

Fact 7

39 BILLION videos are viewed per month in the U.S. That’s 211 videos viewed and 16 hours of time spent per person, per MONTH!

Fact 8

Mobile video traffic accounted for 55% of total mobile data traffic in 2015. This will increase elevenfold to 75% by 2020

Fact 9

Networking manufacturer Cisco state that 86% of the Internet audience is watching online video – that’s 183 million people!

Fact 10

More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.

Fact 11

85% of Facebook video is watched without sound.

Fact 12

Among millennials, YouTube accounts for two-thirds of the premium online video watched across ALL devices.

Fact 13

99% of businesses will continue to use video throughout 2017.

Fact 14

The most viewed YouTube video is this: 

 

 

 

Fact 15

By 2025, half of viewers under the age of 32 will not subscribe to a pay TV service.

Fact 16

Video in an email leads to 200-300% increase in click-through rates.

Fact 17

It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.

Fact 18

Snapchatters watch 10 billion videos a day.

Fact 19

In 1956, video recorders were sold for $50,000 and videotapes cost $300 per one-hour reel!

Fact 20

Users trust their friends’ judgement when it comes to video ads. 69% say they’d be more likely to watch a video ad their friend had shared.

Fact 21

The very first music video to appear on MTV was ‘Video Killed the Radio Star’ by The Buggles.

 

 

Fact 22

80% of users can recall a video ad they viewed in the past 30 days.

Fact 23

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

Fact 24

83% of businesses believe that video gives them a good ROI.

Fact 25

The most popular YouTube channel (at the time of writing this article) is PewDiePie with 55,400,744 subscribers.

Fact 26

72% of businesses who use video believe that it has improved the conversion rate of their website.

Fact 27

Noted as the one of the first animated films ever to be made, Gertie the Dinosaur was created by Winsor McCay and it took 10,000 drawings to produce the 12 minute film:

 

 

Fact 28

Social Media Examiner found that 76% of marketers plan to add videos to their sites and video is now a higher priority than Facebook, Twitter and their blog.

Fact 29

When asked which skills they wished they, or their teams, were more adept at, 42.4% of marketers and 31.7% of SMB owners listed video marketing.

Fact 30

A staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.

Speak to us
If you like the sound of those AMAZING facts, and you’re convinced that video really is the only way forward, then be sure to contact us and we promise to create an incredible video that you’ll be proud to show off to the world!

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Samantha Ferguson

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