50 Priceless Video Marketing Tips from the Experts

by Samantha Ferguson on 14 July 2016

priceless-video-marketing-tips-from-the-experts-e45a4a.png

priceless-video-marketing-tips-from-the-experts-e45a4a.pngIn search of inspiration? Look no further. In today's article, we're going to list 50 priceless video marketing tips straight from the mouths of the experts.

Let's begin! 

Video Type

1. "Focus on the first 10 seconds"
@Backlinko

2. "Bite-sized video will be one of the biggest trends in 2016"
@videojeremy

3. "Ultimately [video length] depends on how you're planning to use your video"
@adamwriteswords

4. "After one minute, 45% of viewers have stopped watching"
@JPLcreative

5. "The ideal video ad on YouTube should be 15 seconds but such a video still risks missing the mark with the viewer"
@adamtitcher

6. "The most popular videos are pretty short"
@nudd

7. "The less you say, the more likely people are to remember"
@helenkleinross

8. "Viewer retention tends to drop off around the 90 second to two minute mark"
@brencournoyer

9. "To get your audience's attention you need to avoid making your video too long"
@kaylesmc

10. "Short and sweet is a safe strategy. Assume that your viewers are busy"
@ezrafishman 

Best Practices

 

11. "Know your value proposition"
@timschmoyer

12. "Make your videos personal"
@MariSmith

13. "Optimize your video for SEO"
@jlcommunication

14. "Speak to your audience"
@matt_byrom

15. "It's important that your video content is optimised for tablets, laptops, and smartphones"
@neilcdavey

16. "Think about using video as the hook rather the manual"
@MissSarahQ

17. "Make sure your call-to-action is straightforward and clear"
@jeffbullas

18. "Plan your goals before pressing record"
@Kimbe_Mac

19. "Focus your efforts above the fold"
@CarlyStec

20. "No matter what type of video you create, be sure to share it on as many platforms as possible"
@Money_Journal

Choosing a Video Style 

21. "Live footage of customers talking about and showing off your service can be very compelling"
@beerad

22. "Organising a webinar is a great way for an audience to really get to know the face behind the brand"
@MissSarahQ

23. "The human touch that a whiteboard animation provides is one to which most people are inclined to respond very positively"
@WhiteboardAnime

24. "It's also important to note that, once you choose an actor for your video, they could become the face of your brand"
@SamRoseFerguson

25. "Your audience wants to see what you can offer, and stop-motion animation gives brands the flexibility to do just that"
@BroganPartners

26. "Stop motion works with all different subjects--people, cars, umbrellas... anything that can move is fair game"
@wolfmantrev

27. "Live action videos are especially useful for tangible products"
@VM20Podcast

28. "People are less likely to turn off your video if you have an engaging animated character promoting your product"
@MissSarahQ

29. "You may think that animation isn't "serious" enough for some uses, but animation makes a complex or difficult topic more accessible and interesting, and less intimidating"
@TheDrawShop

30. "People connect emotionally with animated illustrations because they transport us back to our childhood"
@CreativeBloq

Posting Your Video


31. "Every successful YouTube campaign has 3 components: attract, retain, and monetize"
@derraleves

32. "Every video platform is unique and requires different storytelling techniques"
@allisonstern

33. "Don't limit yourself to YouTube"
@brendangahan

34. "Don't get hung up on views"
@robertjohndavis

35. "The most engaged videos on YouTube are nearly 10x longer than the most engaged videos uploaded to Facebook"
@LDNAndy

36. "Over the past six months, the amount of time users have spent watching Instagram videos has increased by 40%"
@Kchaykowski

37. "Include the keyword of your video in the url, meta description, and page heading"
@MissSarahQ

38. "When it comes to finding the right platform to promote your video, Facebook is a strong contender"
@RyanPhilemon

39. "Don't just post your video on one site and leave it. Promote it whenever and wherever you can"
@SamRoseFerguson

40. "Choose a hosting site with great analytics features and make good use of them"
@Kaylesmc

Standing Out


41. "Tell a story!"
@brencournoyer

42. "Use emotions to connect with your audience"
@neilpatel

43. "Make it surprising and delightful"
@Lori_Randall

44. "Lovable characters will make your audience connect with your brand on a deeper emotional level"
@douglaskarr

45. "Email is a quick way to get your video in front of a lot of people all at once"
@MissSarahQ

46. "If you want to drive people to your site from the video use a Call to Action"
@wistia

47. "Make 3 versions of your marketing video. 1 for your website, 1 for social and 1 for email"
@VM20Podcast

48. "YouTube users scroll quickly and an eye-catching thumbnail can be the difference in them choosing your video"
@damiancollier

49. "Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better"
@Kissmetrics

50. "The web is awash with video content - but it's still not perfect. There's still so much low-quality, poorly-conceived content out there. If your content is going to stand out, it needs to be exceptional - beautiful design, on-point storytelling and a clear focus on getting to the point!"
@adamwriteswords

 

Closing Thoughts 

The world of video marketing can be a daunting place, so sometimes it helps to get advice from the experts. Hopefully this article was useful for you, and, if you want to speak to an expert in more detail, click here to talk to someone at Wyzowl

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Samantha Ferguson

Written by Samantha Ferguson

Thanks for reading! I'm one of the copywriters here at Wyzowl. When I'm not writing, I enjoy walking my dog, struggling through hot yoga classes, and catchin' all the Pokemon.