Can your small business afford an animation? Let's find out...
I'm a huge fan of yoga, but there's this myth surrounding it that really confuses me. A lot of people don't try it out and when asked why, they say:
"You need to be flexible to do yoga."
Any yoga teacher will debunk this myth with one simple phrase:
"You don't need to be flexible to do yoga, you do yoga to BECOME flexible."
I'm also a huge fan of video marketing, and there is a similar myth surrounding this industry that I hope I can debunk today.
"Small businesses cannot afford great animations."
In the same way that we do yoga to become flexible, we create videos to make money for our businesses. So I guess what I'm trying to say is:
"You don't make videos because you are profitable, you make videos to BECOME profitable."
That's not to say that flexible people don't still practice yoga, and profitable businesses don't continue to make animated videos - because they do, and they should! But the main point to take away from this is that you don't need a lot of money to create great animations. Not even close.
There are a lot of different ways to create an animation, and each way differs in price. For example, you could contact Pixar and ask them to make you something similar to Toy Story and Monsters Inc., but you'll be setting yourself back a couple of million dollars. On the other side of the spectrum, you could purchase a D.I.Y animation software and choose from a library of stock images, sounds and transitions. This way you'll make a video that's very easy on the purse strings, but you'll have to accept the fact that your video won't be unique.
It's all about weighing up the pros and the cons, and that's exactly what we're going to do here. We're going to compare three different directions for creating an animated video to determine how much it would cost to make an animation for your small business!
1. Ridiculously Expensive
Let's get the really far-fetched option out of the way first. Here we're going to calculate how much it would cost for Pixar to create your animated explainer video. You may think that, seeing as we're talking to small businesses here, this is a bit pointless. BUT, you'd be surprised how many small businesses and start-ups contact us and ask how much it would be for us to make their video look like Inside Out. Besides, we can all dream, right?
According to IMDB, Inside Out is 95 minutes long and cost around $175,000,000 to make. According to my calculator, that means that if Pixar were to make a one minute animated explainer video for your small business it would set you back approx. $1,842,105.26.
2. Ludicrously Cheap
Okay, over to the other side of the spectrum. There are a lot of cheap, D.I.Y animation softwares out there. A lot. So many in fact that we wrote an eBook about them. For the purposes of this article, we're going to focus on one of the more popular ones: GoAnimate. With GoAnimate, you can create low-budget animated videos for your business. Prices start from just $299/per year to produce an unlimited number of videos.
The only problem with GoAnimate and similar animation softwares is that all of the assets included in your video have to be chosen from their libraries. This means that other businesses could have the same characters, voiceovers, and audio tracks as you. When you create a video using GoAnimate, you almost lose a little peice of your brand identity. What I mean by this is: the videos look like GoAnimate videos. It's difficult to create your own style and stand out from the crowd when using a budget animation software.
However, having said that, if you're just starting out and don't have much to spend on marketing, GoAnimate and similar softwares can be a great starting point.
3. The Middle Ground
Luckily, there is a middle ground between the ridiculously expensive and the ludicrously cheap. Video marketing agencies, such as Wyzowl, sit in this middle ground. It's a place where small businesses can get affordable, professional, bespoke videos to help them stand out.
At Wyzowl, we create all videos for our clients FROM SCRATCH. Our professional copywriters write the scripts, then our illustrators create the graphics based on brand guidelines and style guides given to us by you. Our professional animators then work their magic to create an engaging video that grips viewers from the very first second.
Some video agencies work to a fixed per-minute pricing, with extra charges for revisions. At Wyzowl, we charge our videos at a fixed price per second - and that is with an unlimited number of revisions! To find out more about how much a professional animation from Wyzowl could cost you, click here.
So, now you know how much it costs to create an animation for your small business. The next question is: How much will it cost you to NOT create an animation?
The results of animated explainer videos are proven. According to a recent Wyzowl survey, 83% of businesses believe that video gives them a good ROI. By neglecting to use video in your marketing strategy, you could miss out on benefits such as this, and more.
To sum up: