It never fails to amaze us, the level of hard work and ingenuity that goes into each and every mobile app we work with. It's truly a labour of love. Not only do app-manufacturers want to make their app brilliant and beautiful pre-release, but they want to go on improving it.
Arise.io is a fantastic way of comparing 2 different versions of your app, based on a whole host of features. Had a new idea for a great new banner, colour scheme, or layout? Put it to the test - if it's more successful than your previous version, keep it, then try to beat it again! The benefits unlocked by A/B testing are numerous; more sales, more money, more conversions. And best of all, you can make informed decisions about changes in your app - no more guessing.