Can an Explainer Video Help Raise Awareness of your Startup?

by Sarah Quinn on 04 June 2014
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Trying to get people to notice you in the early days is so important for the success of your business, yet it can seem like a steep uphill challenge. With so many different marketing tools out there, can an explainer video really help raise awareness of your startup?

The short answer is yes. But here's why....

#1 It's the perfect pitch

Ok so when you first start out, nobody really knows who you are. You need to pitch yourself to the world and an explainer video is the easiest, most effective way to connect with your audience. If you have a complicated service, it can help simplify things for your audience – and lets face it – people are more likely to watch a video than read text on your website. Try and think about how you would sum up your service or product within 30 words, then use that as the basis for your video. Your script needs to be simple, to the point and creative.

#2 It will increase conversion rates

Did you know, 85% of people are more likely to buy your product if they see it in an explainer video? Now this is certainly not something you want to pass up – particularly as a start-up. Yes it's true, an explainer video can help increase your conversion rates because it allows customers to see what your product is before they buy and builds up trust. It's also a great way for you to keep track of how many people are interested in your product. Check out our previous blog post about how a product video can help your ecommerce site.

#3 You will rank higher on Google

So one thing that Google takes into account when deciding where to rank you is how long people spend on your website. If you have a video on your website then people are likely to spend longer on your site as they will be viewing your really cool explainer vid! And did you know that YouTube is the biggest search engine in the world? Yep, that's a lot of people searching for videos. So the quicker you get your explainer video on YouTube, the more people you will attract.

#4 It will showcase your personality

Creating your digital story is really important and an explainer video can help you do just that. When a person doesn't know you and only has your website to go off, you need to put foundations in place to make sure they can understand who you are. And the secret to becoming popular is to have a great personality! When it comes to creating your video, make sure you inject every ounce of personality you've got into it. It will help people relate to you, it gives a potential customer a reason to trust you and help you become likeable.

#5 It's great for sharing

Videos are perfect for sharing! The more shares you get, the more people will be alerted to your brand and the more visitors you'll attract. When it comes to shareable videos, it's best to not make them too 'salesy' to get the sharing results you'd like. Think about creating one that's fun, relevant to current trends, or even one that's completely out-of-the-box.

Take a look at some of our most shared videos here, or check out the video below for the perfect example!

So what advice would you give to create an awesome explainer video?

Having created over 1000 explainer videos to date, we have a few tips of the trade that we like to follow when we start a new project with our clients....

  • Keep it short – 1 to 2 mins max
  • Tell a story: from start, middle to end
  • Engage with your audience and speak in their language
  • Don't sacrifice quality - hire an expert to help
  • Stick to your brand
  • Make it fun
  • Don't forget to include a killer CTA

Let us help...

As a team of copywriters, illustrators and animators, we'd love to help create the perfect explainer video to match your business. Check out some of our examples on our website - or give us a call today! And don't forget, you can find us on Facebook, Twitter, Google+ and Instagram.

Video Marketing

Sarah Quinn

Written by Sarah Quinn

I eat, sleep and breathe great content so it kinda works out for me that I get to do this as a job. But waaaaait, I'm not one dimensional..... I also LOVE peanut butter, odd socks, running, daydreaming about time and space, corgis in top hats, afternoon tea and Chandler Bing.