Remember that old saying, ‘It’s not what you say, it’s the way that you say it?’ Okay…it probably does matter a little what you say. But it’s true that the way you deliver those words also has a profound impact on how they resonate with the audience.
And that’s why choosing a voiceover artist for your video is such an important decision. However amazing your script is, it’s just words on a sheet of paper until your chosen voiceover artist gets a hold of it. You’re trusting your voiceover artist to communicate your message to the world.
Hi I’m Toria, Video Exec here at Wyzowl. When creating your video, you might not realise it, but the voiceover you choose can have a BIG impact on how effective your video is and whether people actually pay attention.
But don’t worry, today I’m going to give you some tips to help you chooce the right voiceover for your video.
Male or Female?
Choosing your voiceover will have a lot to do with who your intended audience is, and the product or service that you’re promoting. For example, if your product or service is specifically for women, then it would be advisable to choose a female voiceover that your audience can relate to.
Once again, this all comes down to the demographic of your audience. Think about the type of accent your audience will be able to relate to. On top of that, rightly or wrongly, we associate accents with different levels of friendliness – or as being more educated than others! So choose wisely…
Tone of Voice
The way you say something speaks volumes. What would you like your audience to think when they hear the voiceover? You see, tone of voice can deliver an underlying meaning to your video. For example, if your company is easy-going and upbeat you might want a voiceover like this…or more like this if you would like to represent yourselves as more serious and corporate.
So when you pick your voicoever artist, advise them on how you’d like them to speak.
Speed and Pace
To help your audience understand your message, you need to make sure that your script is read at a reasonable speed and pace – which I didn’t just do! So, in case you missed my point, ensure your script is read at a speed and pace that your audience will be able to follow.
Hopefully those tips will be useful when you come to pick the voiceover for your video…but if you would like some advice or have any questions, please get in touch and we’d be happy to go through the whole video process with you!