Choosing a video production company in 2013

by Sarah Quinn on 09 July 2013
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Video is King

As a video production company, we believe that creating a video is pretty important to the success of your company, but then we would think that wouldn’t we?

Consider these facts…

  1. It captures attention more so than text on a page, making it the best way to attract visitors and engage with your customers.
    ‘Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.’ (Forbes Insight, December 2010)
  2. It gives your company a personality and makes your website more trustworthy
    ‘About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.’ (Source: Eloqua)
  3. It can help significantly with SEO
    ‘Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results.’ (Marketingweek, 2011)
  4. It helps visitors stay on your website longer, resulting in signing up to your emails and following your links.‘The average user spends 88% more time on a website with video.’ (Source: Mist Media)
  5. It will increase your sales
    ‘85% of website visitors who watch a video are more likely to purchase than those who don’t.’ (Internet Retailer, April 2010)

So you can't really afford to argue with those statistics can you?!

First things first, devise a plan
Before you go out searching for a video production company, make sure you have a plan of what you want and what you can afford. When it comes to choosing a video company we suggest a few things to take into account include:

What is the purpose of your video?
Firstly you need to think about what sort of video you are looking for, why you want to create it and what do you want the purpose of your video to be. Is your video goal to…

  • Introduce customers to your business?
  • Sell your product?
  • Teach and explain how to use your product?
  • Show people how to use a specific feature of your website?
  • Entertain and amuse?

Decide on your budget
The second most important thing is that you need to think about what sort of budget you have. Once this is confirmed you can research pricing. As videos have become such a useful marketing tool in 2013, you can now find great packages that include professional scriptwriters, illustrators and voiceovers all for a great price, so it really is all about spending your research time wisely.

Think about your video style
Your next decision is to think about what kind of video style you want your video to be. This can really depend on the purpose of the video but some examples include:

  • Animated
    An animated video is great if you want to tell a story. You can use characters to show the pain or trouble of not using your product and then the satisfaction and benefits once the character starts using your product. This type of video helps a viewer relate to the character and really get across the benefits of using your product or service.
  • Screen Recorded
    Screen Recorded videos consist of a set of screen recordings and basic transitions. A video such as this will run through the features of your website or app so your visitors can see what it’s all about before they sign up, download or buy.
  • Mobile Videos
    Choosing a mobile video is a great idea if you are looking to show people how to use an app that you’ve created. It offers a step-by-step instruction to your audience on how to use your app with screen recordings of each step. This can be a great way to show how your app works before they download or buy and is massively more useful than showing screenshots alone.

The 6 most important questions to ask
With many production companies out there claiming to be the best option, knowing which one is the right one for you can be tricky. Our 6 top questions that we think are pretty important to ask yourself while searching for the right company are:

Are they creative enough for you?
Your first port of call should be to check out their website. The website of the company is a big giveaway as to what you can expect in terms of inspiration. For such a creative field, they need to show that they can be creative in every way. The website is a great place to start to gage what you can expect from their videos.

Does their work impress you?
When you are researching video companies, make sure you take a look at their portfolio, as this will help you get a feel for what sort of videos they can create. Check the quality of the video and make sure that the style and flow is the kind of thing you have in mind for your product.

Are they easy to communicate with?
When it comes to your video production you need to be sure that your chosen company understands what you want. If you have a specific request or would rather talk to them in person then make sure you do just that! Be sure to ask loads of questions so they get a clear indication of what you have in mind. Any video production team worth their salt will ensure they include you in the process of making the video, so you can proof at each stage and make changes if needs be.

Do you have time constraints?
If you need your video within a certain time then take a look to see if any companies offer a quick turnaround. You may seem wary by this if you want to make sure they spend time and dedication on your video, but there are companies out there that will offer you a quality video package, catered to your time scale.

Do they excite you?
The role of a video company is to be able to offer insight, they need to be creative and they need to able to motivate and provoke excitement. As they are experts in this field, they should be able to provide you with plenty of tips and advice and offer ideas for your project that you may not have thought about before. Don’t be afraid to ask questions!

Do they offer a great service?
When deciding on the company, you need to know that you are getting the full package. This includes scriptwriting, illustration (if you are having an animated video) a voiceover, music, and making sure the video is well produced. Each step needs to be carried out in a professional way so that you’ll receive the perfect video.

Speak to Wyzowl!
And finally, it wouldn’t be right to blog about searching for a video company if we weren’t going to slip in how great we are at making videos! When you contact Wyzowl you can expect to find fixed pricing, unlimited revisions, an all-inclusive package, commitment to service and a custom-built project manager so you can enjoy direct contact with each member of the team! Why not give us a try today?

Got an app? Find out how to get more app downloads - another of our great blog articles! :)

Video Marketing

Sarah Quinn

Written by Sarah Quinn

I eat, sleep and breathe great content so it kinda works out for me that I get to do this as a job. But waaaaait, I'm not one dimensional..... I also LOVE peanut butter, odd socks, running, daydreaming about time and space, corgis in top hats, afternoon tea and Chandler Bing.