How to create the perfect brand

by Sarah Quinn on 12 November 2013

At Wyzowl we work with plenty of start-up companies and it has to be said, helping someone on their road to success is definitely rewarding. But with that, there are many companies just starting out in that industry that let the style of their brand take a back seat, while they focus on other things.

Sometimes when clients approach us to make a video, they haven’t given much thought to the style, theme or even colours that they like…

Now this may sound trivial, but knowing the style of your brand is very important! Your brand should be instantly recognisable to everyone, so it needs to shine through every piece of marketing that you do.

So while you’re still ironing out those important features of your product, here are a few pointers to help you create the perfect brand…

1. What’s in a name?

When you’re coming up with a name for your company, keep it simple, make sure it’s easily remembered and it always helps to be web friendly. It’s a good idea to keep it relevant to your business if you can, but it doesn’t hurt to take a look at your competitors and choose a name that stands apart from them. Another great tip is to check social media and make sure nobody has your name!

2. Choosing your logo

If you want to build a strong brand for your business then your logo needs to be instantly recognisable. Think about the biggest brands in the world, McDonald’s, Apple, Nike – I only have to mention their name and you know exactly what their logo looks like. Their logos all have one think in common – they are all extremely simple. Throw some ideas around with your team and see what you come up with – you could be the next Coca Cola before you know it!

3. Add a bit of colour

Just like the name and your logo, choosing the right colours for your brand is very important! I know it may seem like a hard task, choosing the colours that will forever be related to your business. But luckily for you, there has been a lot of research into what impact certain colours have on consumers. Say for example you wanted to use yellow, then that portrays optimism, red depicts excitement and blue is supposed to represent trust. Take a look at this infographic for the psychology behind colours.

4. Typeface

Or for anybody who isn’t a designer, typeface basically means the font. Choosing a font can be tricky, after all, there is literally thousands out there! You may think that using the most unusual outside of the box kind of font works for you, but that may not always be the best idea. People like to be able to relate to things that they see so I would always recommend (again) to keeping it simple. After all, Helvetica is the most commonly used font in the world with brands such as Skype, Nestle, Toyota and Evian using it for their logo.

5. Say it with a slogan

So you may have not yet thought about having a slogan for your brand, but it is a great way to enhance your personality! When it comes to a slogan, keep it short, catchy and memorable. Think about your favourite slogan and why you like it. You could go with a clever slogan like Ronseal’s ‘Does exactly what it says on the tin’, a motivational slogan like Nike’s ‘Just Do It’ or to really think outside the box, play up to your weaknesses and turn them into a positive like VW’s ‘Think Small’.

6. Define your personality

Defining your personality can be tough. You need to be able to stand out from the crowd and you need to master the likeability factor. Think about what your product does and who is likely to buy it then create your brand’s personality with your audience in mind. Remember, you don’t have to choose garish colours, or be ridiculously quirky to stand out from the crowd. It doesn’t hurt to take a look at what your competitors are doing, but why not try something different? You never know, it just may work. Good luck!

Once you’ve got your brand all sorted out, make sure you give us a call so we can create an amazing video explaining exactly who you are!

Content Marketing

Sarah Quinn

Written by Sarah Quinn

I eat, sleep and breathe great content so it kinda works out for me that I get to do this as a job. But waaaaait, I'm not one dimensional..... I also LOVE peanut butter, odd socks, running, daydreaming about time and space, corgis in top hats, afternoon tea and Chandler Bing.