If you’ve ever considered getting an animated video about your brand, product or service, one of the first things that you’ll have thought about is how much it might cost. There’s no doubt that animated video boasts a multitude of fantastic benefits, but…how much is it all going to set you back? The last thing you want is to embark on a video project and find your costs spiraling out of control.
What makes up a video?
Although your ‘video’ represents a single end product, it’s made up of a number of diverse processes. Each of these stages comes with its own level of expense!
You’ll start out with a brief which is an initial statement of how you’d like the video to go – what features to include, how you’d like it to look, and more.
Based on this, the next stage will be a script, which sets out the voiceover for your video, and the action that will take place on the screen.
Approx freelance Script Process costs - £50 – £250
Approx studio Script Process costs - £200 – £2,000
Next, you’ll need to get your characters and graphics illustrated. Perhaps you’ll also include some stock images.
Approx freelance illustration costs - £200 - £750
Approx studio illustration costs - £750 - £10,000
You’ll obviously need to think about animation, the process that actually makes the graphics move and come to life.
Approx freelance animation costs - £400 - £1,250
Approx studio animation costs - £1,000 - £20,000
You'll need to add a voiceover, any sound effects and of course your soundtrack, whether you plump for royalty-free music or the latest One Direction hit.
Approx freelance voiceover & sound costs - £25 - £200
Approx studio voiceover & sound costs - £50 - £1,000
The final version of your video will need to be rendered, before finally being uploaded and delivered.
Along the way, you’ll need to consider the impact that any meetings, phone calls and e-mails will have on your resources.
Approx ongoing freelance consultation costs - £FREE - £500
Approx ongoing studio consultation costs - £FREE - £5,000
And, of course, it’s unlikely that you’re going to be happy with the first draft at every stage. You’re probably going to need revisions along the way, and many companies and agencies charge for this too.
Approx freelance revision costs - £FREE - £500
Approx studio revision costs - £FREE - £5,000
What are my options?
As the old saying goes, ‘there’s more than one way to skin a cat…’ and there’s more than one way to make a video, too!
Many video production companies offer a comprehensive service that will take care of all the above steps for you.
You may also consider taking control of the process for yourself, and looking to hire freelance creatives to do the work.
The studio approach
Letting a video production company manage the whole process for you is often a ‘less stressful’ approach!
Video production companies have valuable experience and expertise, leaving you to concentrate on your day-to-day work, and not get tangled up in the finer details and technicalities of your video.
So what’s the downside? Well, some companies are very expensive and you could find yourself with a bill more than £20,000 per minute of animation. Pricy!
Even more frustratingly, you might not even know how much you’re going to be coughing up until the bill lands on your desk when your video’s complete. With optional extras throughout the process, the price you end up paying can often be a whole lot more than the original quote you were given.
Revisions can be a problem, too. Many companies place a cap on the number of changes allowed, and some even charge you each time you tinker. If you’ve got a clear idea for the creative direction for your video, this obviously isn’t ideal!
With a number of other projects to occupy their time, you may also find that some companies are less than specific regarding when they’ll be able to work on your project. You need some element of certainty regarding the turnaround on your video. How long will the script take? Will it be done simply when Bob the Copywriter has a free moment?
For these reasons, it’s always best to do your research before you choose a video production company; do they offer fixed pricing? Are they reliable? Do they specify their turnarounds? And do they give you the power to make the required revisions without adding to the bottom line?
Doing it freelance
If you’re feeling adventurous and want to co-ordinate your own video production, you could always do it yourself, enlisting the help of freelance creatives.
There are a number of immensely talented freelancers who can help you with the various components of a video. The thing is…how many are you going to need?
Video production takes a dynamic set of skills, and you’re likely to need several different people to work on your project.
You’re going to need a freelance copywriter to create your script. Next up, you’ll be hiring a freelance illustrator to create your characters and graphics. And then you’ll need to bring in a freelance animator to make it all sing and dance.
You’re essentially assembling your own video production team. Will they all ‘get it?’ That is, will they all understand exactly what you’re looking to achieve? Will their work compliment each others to create a smooth and attractive end product?
Also, don’t forget that you’ll likely be paying freelancers by the hour. Any changes? They’re gonna cost you. Wholesale changes? Get ready for costs to start spiraling quickly away from your original budget.
Freelancing is a good way to retain an element of control over your project, but ultimately there’s no certainty over the price you’ll pay, and the whole project could end up turning into a white elephant.
Fixed turnarounds, fixed pricing, unlimited revisions: The Wyzowl Way
That all seems like pretty stark reading, but there is a better way. Here at Wyzowl we’re immensely proud of the service we offer.
We know how important it is that you know when your video will be completed, which is why we offer you fixed turnarounds for each process, so you’ll know when your script, storyboard and completed video file will be with you for review. And we’ll make sure we deliver on that, too.
We keep pricing simple, too. We charge a simple, per-minute price for our animation, and that’s the price you pay. It’s all included in the package.
We’ll also make unlimited changes to your video within the scope of the project, at no extra charge.
Our all-inclusive service includes any sound effects, stock imagery, soundtrack, and we communicate via our purpose-built Project Manager so you can review every bit of correspondence we’ve had.