Bottom line -- buyer personas are really, really important.
They determine who your customers are, what they do, what their challenges are and what they're looking for. Without buyer personas your content or anything else you create is pointless.
Knowing your buyer persona means you can specifically target your customers with information that is relevant to them, resulting in an increased hit and conversion rate.
The thing is how do you create these buyer personas that work? Well wonder no more because here's the answer in the form of a free downloadable ebook. The ebook includes what buyer personas are, what negative personas are, how you can create personas and a blank template so you can create your own buyer personas!
Click the banner below to download the ebook for free!