How much does it cost to hire a content marketing agency?

by Samantha Ferguson on 08 May 2015

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So, you're thinking about hiring a content marketing agency...

...or maybe you're not. It all depends on the cost, right?

You're probably sick of hearing the same old answer to your question:

'It all depends on what you want'.

As vague as this answer is, it's absolutely true. The cost to hire a content marketing agency will depend on what you want from them.

In this article, we're going to breakdown what content marketing agencies usually offer in order for you to calculate what you need from them, and ultimately, what you'll pay.

Now, all content marketing agencies charge different prices, but instead of giving you an average, we're going to give you an exact price for a great content marketing agency -- ours! :)

There are three main things you may require from a content marketing agency: content creation, social media management, and influencer outreach. All of which are usually charged on a monthly basis.

If you've done your research already, and know all about content marketing agencies then skip to the bottom of the article to read exclusively about costs!  

Content Creation

What is it?

Content creation is the main bulk of content marketing. It's the process of creating content that will attract your ideal customers to your site and improve your inbound marketing.

Content creation, at it's fullest, covers all matters of content: blogs, emails, videos, eBooks, infographics, slideshares, and so on.

Why do I need it?

Content is a way for people to find you. By posting regular content your SEO will improve, giving you more visibility on search engines. This is important because 93% of online experiences begin with a search engine.

Creating content also means you have something interesting to share on social media, which is where your ideal customers will be spending most of their time online.

Why shouldn't I just do it myself?

Content marketing is very popular, which unfortunately means that the internet is flooded with tons of content, and not all of it is good. In order for your content to stand out among the masses it needs to be top-notch. This means professional writers, designers, and animators (if you're making a video).

It can be tempting to give it a try yourself, but it will always work out better if you hire someone that does this kind of thing day in, day out.

Social Media Management

What is it?

Social media management is exactly what it sounds like, the management of your social media accounts. Social media management includes the design of your accounts, as well as posting relevant content on a regular basis, and interacting with your fans in your specific brand voice.

Social media management is basically the process of making your social accounts consistently awesome!

Why do I need it?

Social media sites get more traffic than any other sites on the web. It's where your customers and potential customers will hang out and it's important to have a presence there so that you can remain at the forefront of their minds.

Social networking sites are also places where people interact with their friends. Having a social presence can humanize your brand and encourage your customers to interact with you more, share your content, and more importantly, promote your brand.

Why shouldn't I just do it myself?

Social media management is a demanding job. It's important to have a constant presence online so that your customers get quick answers to their queries, and it's also important to post regularly and keep your account up to date with branding. If you cannot commit to this level of maintenance for your social accounts then it's best to have a social manager do it for you.

Influencer Outreach

What is it?

Influencer outreach is the process of targeting and speaking to influencers in your particular niche or industry. Influencer outreach allows you to get your content seen by a larger, and highly targeted audience.

Why do I need it?

You need to outreach your content to influencers to get a wider, and more targeted, distribution of your content. The point is to place your content in as many different places as possible, in order to generate more brand awareness and increase traffic to your website.

Influencer outreach is also important because it helps you build valuable relationships and partnerships with influential people in your industry.

Why shouldn't I just do it myself?

Just like social management, influencer outreach is time-consuming work. And, although the success rate of outreaching is hard to quantify, a study recently found that the average placement rate hovers between 4.5-4.8%. So, that's approximately 5 placements on influencer blogs or sites, for every 100 emails you send. That's why it's better to get a professional involved who is used to creating these emails, and can dedicate the time needed to get your content the best placements.

The Costs

Depending on what you require from us as a content marketing agency, the monthly cost can be anywhere from £1,800 - £4,500 ($2,750 - $6,850). We offer three packages: Lite, Premium, and Enterprise. Check them out below.

content marketing prices

Click here for more information.

Don't want to be tied to monthly costs?

If you don't feel ready to hire a content marketing agency then how about getting a one-off piece of content created?

This is a great, inexpensive way to see just how beneficial content marketing could be for your company, and prices start from just £500.

Still need to do more research? Download our free eBook: The Ultimate Guide to Content Marketing!


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Samantha Ferguson

Written by Samantha Ferguson

Thanks for reading! I'm one of the copywriters here at Wyzowl. When I'm not writing, I enjoy walking my dog, struggling through hot yoga classes, and catchin' all the Pokemon.