Made your video? Now you just need to find your audience. The video site you can choose can have an effect on the kind of traffic you receive, and technically speaking, video sharing sites all have their own benefits and quirks. Here are five sites you might want to consider.
Google purchased this video sharing site for $1.65 billion five years ago, phasing out their own Google Video product and adopting YouTube as a primary source of video on their networks. The benefits of YouTube are fairly obvious: access to a massive audience, the chance to become a ‘content partner’ for additional exposure, a leg up in Google search results and easy embedding in most blogging sites. YouTube videos are also easy to watch on iOS devices: the app is built in out-of-the-box, giving YouTube a massive advantage.
Vimeo originally had the advantage over YouTube for some content, as it allowed longer videos and also enabled producers to upload high definition content. YouTube have now caught up, but Vimeo still has a reputation for quality. There are various mobile apps available, and Vimeo is now coded in HTML5, making it iPhone and iPad compatible in Safari. For just under £50 a year you can subscribe to Vimeo Plus to remove advertising, and Vimeo Pro is another tier especially designed for business use. The Pro package is geared towards analytics, and if you’re a commercial uploader, you’ll need to ensure you have a Pro account.
If your video is part of a series, you may wish to host them all in the same place, and Blip.tv provides a stylish interface that’s dedicated to ongoing shows - particularly comedy, media and sports shows. Users can schedule episodes in advance, and you can also password-protect episodes to give certain users priority access. The site pushes content through to social media and YouTube and shares ad revenue equally with its producers, making it a nice option if you’re looking to create a buzz around your series or syndicate it to a wide audience.
You may have already used Facebook’s video hosting: it’s been around for a while, and it’s a solid option if YouTube isn’t your thing. Of course, many people find it too much hassle to upload video to both sites, but there are some distinctions which can make Facebook Video worth considering. One huge advantage of the Facebook route is that people and companies can be tagged in the videos you upload. If you’re working with prominent brands, you can build links to their social media pages and give your video a little credibility boost in the process.
With near-HD quality and a massive user base, Dailymotion is still a good alternative for a free, ad-supported hosting service if none of the above sites suit your content. This French contender has always chased YouTube’s tail: it has been the second most popular video sharing website for many years, and its growth and development matches that of its competitor almost exactly. Files can be up to 2GB in size and one hour long, and the site is fully HTML5 compliant.