Research: The State of Video Marketing in 2016

by Sarah Quinn on 26 January 2016

It's time to find out the results of our video marketing survey for 2016...surveyresults-428bbc

At the end of last year we ran our annual video marketing survey because we like to keep things fresh, and you certainly can't run a business on outdated marketing research. 

Our main goals for this year's survey was to discover how important video is to a business and whether it brings in postive ROI. 

But we also wanted to find out what consumers think about video. Do they share branded videos? Would they buy a product after watching a video? 

The results are in and just some of the highlights include: 

  • 93% of businesses believe that video has increased user understanding of their product or service. 
  • 72% of businesses believe that video has increased the conversion rate of their website. 
  • 74% of consumers who have watched an explainer video, have gone on to buy that product or service. 

Take a look at this video below for more interesting statstics, or check out the full research of our video marketing 2016 survey


Video Marketing

Sarah Quinn

Written by Sarah Quinn

I eat, sleep and breathe great content so it kinda works out for me that I get to do this as a job. But waaaaait, I'm not one dimensional..... I also LOVE peanut butter, odd socks, running, daydreaming about time and space, corgis in top hats, afternoon tea and Chandler Bing.