Successful businesses and brands have one thing in common – they are all great storytellers. If you want to build a lifelong relationship with your customers then they need to be able to understand what you’re all about. Building trust is key and if you can tell an authentic, compelling story about your business, then you’re well on your way creating the perfect relationship with them.
But I’m not a storyteller!
Well, that is where you are wrong. Your story is constantly being created through the signals you send out to how others perceive your brand. Everything you do – from the font and colours you use, to the staff you hire and the products you sell is all part of your brand story. Therefore, every element you put out there should reflect your brand so that your audience can always relate it back to you.
OK I’m convinced…where do I start?
Before you jump head first into the unknown you need to think about two very important factors:
1. Who you are
If you’re an entrepreneur, chances are you’re extremely passionate about who you are and what you do. Letting this shine through into your business is a great start for your story. Think about why you started out on your journey, what you stand for and how you are different from everybody else out there. Once you have these firmly in mind you need to think about…
2. Who your audience is
I don’t mean to be point out the obvious, but if you don’t take your audience into consideration then you don’t have anyone to tell your story to! You need to study your customer and adjust your strategy to match them. See them as the hero of your story and everything you do, affects them. Gone is the traditional way of connecting with your audience, make sure you speak in their language and that language is of course digital…
There is no set in stone rule when it comes to social media. But if you ask me, being yourself and injecting your personality is a great start. Some sites might not be appropriate for your brand, but there’s no harm in experimenting. So set up a profile on the likes of Twitter, Facebook, Instagram, Tumblr, Google+, Pinterest etc and get posting!
Make it visual
Words are important but people react much better to visuals – it’s easier to digest, it’s quick, emotive and it’s true what they say, a picture really is worth a thousand words. You could post pictures of your team hard at work, pictures of timely events or even quirky pictures of your product!
Blogging is a great way to tell your story. Make sure you mix up your posts with a good variety of subjects. Clearly you need to talk about your product, but when you do, make sure it’s fun and engaging. You don’t have to write thousands of words either, just write as much as you think is right for you, but try to get a regular schedule going. In one week for example you could do one post about your product, one behind the scenes look at your company and one comical post. You’ll have regular visitors before you know it!
An infographic is essentially a visual representation of information, data, or knowledge. Now it may sound like an incredibly modern phenomenon but when you really think about it, people have been using pictures to tell stories since the Egyptians! Basically you can create an infographic about anything, but check out Visual.ly and you’ll be able to get a good idea of what other businesses do.
What better way to tell your story than through the power of video? When it comes to creating a video, it’s best to keep it short and sweet. Take a look at this earlier blog: ‘How to tell your Company’s Story in 30 Seconds’ and you’ll find out the very best tips on how you can get across your story in the shortest amount of time. And if you are ready to tell your story through the power of video then contact us today!