The State of Video Marketing 2017: Survey Results!

by Sarah Quinn on 13 January 2017

Do you want to know what the state of video marketing looks like for 2017? Then check out our survey results...


Towards the end of last year, we asked marketers and consumers to take part in our annual “State of Video Marketing” survey, to help us understand what we can expect for 2017.

If you were one of our respondents, thanks for taking part! We're super excited to announce that the results are in, and what we've learned from this survey is really interesting..

For example:

Did you know that out of the businesses that used video last year, 99% of those plan to continue to use it throughout 2017?

And, a whopping 83% of businesses say that video has provided them with a good ROI!

Not only that, but 83% of you told us that you think a video should be under 2 minutes in length...

78% of people that have used Facebook Live as a marketing tactic said that it was an effective tool to use...

And, 90% of consumers watch videos on their mobile!

With everything covered from usage, ROI, and explainer videos, to video marketing trends, voiceover preferences, and optimal video length, download the FULL report to find 49 statistics that cover the State of Video Marketing in 2017.

Download the Full Report Here


Video Marketing

Sarah Quinn

Written by Sarah Quinn

I eat, sleep and breathe great content so it kinda works out for me that I get to do this as a job. But waaaaait, I'm not one dimensional..... I also LOVE peanut butter, odd socks, running, daydreaming about time and space, corgis in top hats, afternoon tea and Chandler Bing.