VIDEO BLOG: What's the ideal length for an explainer video?

by Adam Hayes on 29 January 2014

When you get started on an explainer video project, one of the first things you're likely to consider is how long you should make it. Of course, there's a delicate balance to strike - you want to get across the 'important stuff' about your service or product, but the last thing you want is for your audience to get bored and quit watching.

In our first ever video blog, our esteemed MD Matt Byrom reveals the ideal length for an explainer video, and tells us exactly why that's the case!

Wyzowl Content

Adam Hayes

Written by Adam Hayes

Hey - I'm Adam, Content Manager here at Wyzowl. I'm lucky enough to write words and tell stories for a living. I work with a weird and wonderful bunch of people who share my passion for digital marketing, brand storytelling and, of course, Mario Kart.