Wyzowl Video Marketing Blog

The Power of Visual Communication Infographic

Visual communication is described as the conveyance of information and ideas in forms that can be read or looked upon. According to studies, people tend to remember about 20% of what they read, and only ten% of what they hear. In comparison, the same studies have shown that people tend to remember an impressive 80% of what they see and do. In the following infographic, we’re making a case for the power of visual communication. We’ll start by providing a few more statistics on the effectiveness of the visual. Next, we’ll provide a quick history of the existence of visuals. Finally, we’ll outline the introduction and evolution of a number of visual styles. Take a look:


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